By April 12, 2016 Read More →

Electric vehicle incentives effective for driving sales growth – study

Analysis focuses on the leading PEV markets: North America, Europe, and select Asia Pacific countries, including China, Japan, and South Korea

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Plug-in Ford Focus

BOULDER, Colo.- A new report from Navigant Research examines global demand-side polices for plug-in electric vehicles (PEVs), analyzing trends in historic sales and market conditions, with details on incentives affecting vehicle purchase price, registration process, vehicle operation, and vehicle charging.

“Despite significant battery cost cuts in the last five years, PEVs without subsidies are still more costly than competing fuel efficient hybrids and small gasoline-powered vehicles,” says Scott Shepard, senior research analyst with Navigant Research.

PEVs provide a number of advantages over conventional internal combustion engine-powered vehicles, including cost reductions related to vehicle operation and maintenance and the convenience of forgoing gas stations, oil changes, and emissions tests.

While these benefits have not been significant enough to justify the high cost of the technology for many consumers, government policies around the world are helping to boost demand for PEVs.

“To realize further battery cost cuts that would make PEVs competitive without subsidies, PEV sales must continue to grow and government subsidies are vital to that growth,” said Shepard.

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Scott Shepard, senior research analyst with Navigant Research

Opportunities for large gains in PEV market growth may be found in Western European countries with few incentives, according to the report.

For example, Germany’s PEV penetration almost matches that of the United States, however incentives are relatively non-existent, which means a modest incentive improvement could create significant impacts for the market on a country and global level.

This report, Electric Vehicle Incentives, assesses the broad range of PEV demand-side policies that have been utilized worldwide to date.

The study analyzes trends in historic PEV sales and market conditions as they vary from country to country. Incentives covered within the analysis include those affecting vehicle purchase price, registration process, vehicle operation, and vehicle charging.

The report also provides a comparative analysis of incentive programs by type and country based on historic PEV sales and current market conditions.

Analysis focuses on the leading PEV markets: North America, Europe, and select Asia Pacific countries, including China, Japan, and South Korea. An Executive Summary of the report is available for free download on the Navigant Research website.

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