By January 27, 2016 Read More →

Half of US households would allow utility to control smart home devices – poll

“The growth of smart home devices coincides with interest from utilities to tap into not only those devices, but also distributed generation or energy storage assets”

smart homeDALLAS, TX – Nearly 30 per cent of U.S. broadband households value control of their smart home energy devices over cost savings, but approximately one-half of product owners or purchase intenders would permit utility control of their smart appliances in exchange for a product rebate, according to new research from Parks Associates.

In addition, 46 per cent of smart thermostat owners or intenders would permit utility control of this device in exchange for a $50 rebate or discount.

“Understanding the relative importance of cost, control, and convenience is key to understanding the opportunity to leverage smart home devices in energy programs,” said Tom Kerber, Director, Energy and Home Controls, Parks Associates.

The firm segmented consumers based on their preferences regarding smart home products

“Nineteen per cent of US broadband households currently own a smart home product, with thermostats and lighting leading the way. Parks Associates research provides clear evidence that co-marketing programs that take advantage of connected products in the home are a clear winner for utilities,” said Kerber.

smart homeIn 360 View: Energy Management, Smart Home, and Utility Programs, Parks Associates measures consumer willingness to allow utilities to control smart home devices such as thermostats, water heaters, lighting, and appliances during peak periods.

Parks Associates and industry leaders will discuss partnerships between energy management and smart home products, and the value propositions they can bring to consumers, during the seventh-annual Smart Energy Summit: Engaging the Consumer, Feb. 22-24 in Austin.

“The smart home category has an opportunity to lead in energy management. The ecobee3 smarter Wi-Fi thermostat with room sensors, for example, saves homeowners an average of 23 per cent on their heating and cooling bills annually,” said Stuart Lombard, President and CEO of ecobee.

“As we look ahead, partnering with utilities will continue to be a significant driver for adoption.”



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