Tag: Bernard The Roughneck

Dear God, please save the Alberta energy industry from engineers, lawyers, economists and accountants

Dear God, please save the Alberta energy industry from engineers, lawyers, economists and accountants

Advice to Alberta energy leaders: Better policy ideas, better politics, stop saying stupid stuff in public, emulate Dave Collyer Are you familiar with the expert fallacy? An example is the medical doctor who thinks that because he’s a smart guy, has deep technical expertise, and works in the healthcare system that he knows all about health policy. […]

Bernard the Roughneck campaign needs polish, new strategy

Bernard the Roughneck campaign needs polish, new strategy

Social media controversy over Bernard the Roughneck appearance led to death threats, usual extreme language Ok, stop piling on Bernard the Roughneck. Yes, he really is a rig worker, not an actor, and putting a human face on an oil and gas industry PR campaign is a good thing. That said, I’m still convinced the campaign strategy itself […]

By September 22, 2016 2 Comments Read More →